Great Ideas in Print Consumers want perks and service that’s relevant to their life style and today’s marketers are increasingly looking for meaningful ways to deliver. To a direct mail, television weary audience, this is a refreshing change and it works... according to some industry reports, customers are reporting acceptance of ATM product driven messages up to 30% greater than for the same product offered via direct-mail campaigns. With up to 63% of customers now regularly choosing the ATM over customer-teller interactions, it makes sense to get rid of those plain white ATM receipts and custom print your message. Here are some of the best ideas we’ve heard (and seen) printed on ATM receipts: 1. Vote on our new logo (logos are printed on the receipt and customer goes online to vote) 2. Win a free iPod by entering a special code (printed on the receipt) on the company’s website 3. Marketing to support the company’s effort to supply winter coats for the homeless 4. Buy one meal get one free at a local restaurant (who is also a banking customer!) 5. The receipt serves as a free ticket to attend a bank sponsored community concert 6. Bring the ATM receipt inside this bank and receive a free copy of the Wall Street Journal Guide to Understanding Personal Finance 7. Meet with any bank investment officer and receive a free copy of the Wall Street Journal Guide to Planning Your Financial Future Printing on your ATM or kiosk receipt costs little when compared to the goodwill and value of building your customer relationship… find out just how easy it is by getting a quote on this web site now! Have an idea? Email us at csr@askami.com For more marketing tips, visit our archive.